daselang 发表于 2009-5-17 11:29:59

文件格式：word
文件大小：123.00KB
适用专业：英语
适用年级：大学
下载次数：1 次
论文编号：36405
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论文简介：
毕业设计 A Brief Introduction on Advertisement English，共18页，817字
Abstract
Nowadaysasawayofpropagantingandtransmittinginformation,advertisinghaspenetratedintoeverycornerofourlifeasitstransmittingmediainmanyforms:newspaper,magazine,TV,radioaswellasnetwork.Itisbothaneconomicalactivitypromotingproductsandservices,andacultureconveyor,whichhasgreatinfluenceonourlifestyleandconsumptionhabits.WiththeentryofChinaintoWTO,lotsofforeignproductspourintoChinesemarketandcompetewiththehome–madeproducts.Inaddition,weneedimproveourexternaltradeandexpendtheforeignmarkettoo.Asaninterculturalmarketingandpromotionundertaking,internationaladvertisingtranslationisnotjustatransformationbetweendifferentlanguages,butinvolvesdifferenttraditions---laws,religionsandeconomies,etc.Anyadvertisementwillfailtoachieveitsobjectiveifitonlytranslatesintothetargetlanguagewithouttheabovefactorsbeingtakenintoaccount.Undersuchinternationalandeconomiccircumstances,itisnecessaryforustonoticeandinvestigatethefeaturesofEnglishadvertising.ThepurposeofthispaperistoanalyzethelinguisticfeaturesandsociologicalfeaturesofadvertisingEnglish,inthehopeofhelpingcopywritersathomemarketsintheircreatingprocess.Beginningwiththenatureandinternalstructureofadvertising,thisthesisalsoexploresthedefinition,classification,andcomponentsofEnglishadvertisement.ThenitillustratesthecharacteristicsofEnglishadvertisement.
Keywords:advertising;advertisementEnglish;translation;linguistics

Outline
I.IntroductiononadvertisementEnglish…………………………………………………1
A.Definitionofadvertisement……………………………………………………………1
B.Historyofadvertisement………………………………………………………………2C.Rolesofadvertisement…………………………………………………………………3
II.Elementsofanadvertisement……………………………………………………………4
A.Headline…………………………………………………………………………4
B.Bodycopy……………………………………………………………………………5
C.Slogan…………………………………………………………………………………6
III.Featuresofadvertisement…………………………………………………………………7
A. Englishmorphologyinadvertisement………………………………………………7
1.Colloquialandcommonwords………………………………………………………7
2.Contraction……………………………………………………………………………7
3.Technicalwords………………………………………………………………………7
4.Loanwords…………………………………………………………………………8
5.Compoundsandcoinedexpressions…………………………………………………9
B.Englishsyntaxinadvertisement……………………………………………………10
1.Simplesentences……………………………………………………………………10
2.Rhyme………………………………………………………………………………10
3.Alliteration…………………………………………………………………………10
4.Disjunctiveclause…………………………………………………………………10
5.Interrogativesentencesandimperativesentences…………………………………10
6.Minorclause………………………………………………………………………11
C.RhetoricaldevicesinEnglishadvertisement…………………………………………11
1.Parallelism……………………………………………………………………………12
2.Personification………………………………………………………………………12
3.Pun…………………………………………………………………………………13
4.Metaphor……………………………………………………………………………14
Conclusion……………………………………………………………………………………15


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sszxf 发表于 2009-6-4 17:03:02

顶一下

yanzhanyou 发表于 2009-6-15 05:19:42

这么多啊,怎么卖的<img src="static/image/smiley/default/lol.gif" smilieid="12" border="0" alt="" />

zyzwh2 发表于 2009-7-18 17:38:53

写的好

dm122070 发表于 2012-6-18 08:29:25

谢谢，好帖子

dtcarbon 发表于 2013-4-6 13:52:03

谢谢

slipknot 发表于 2013-4-7 14:38:00

支持.........

qzu123456 发表于 2013-4-7 19:21:02

hao!!!支持中！！！

chenshaoming118 发表于 2013-4-8 11:24:40

好贴值得顶啊，赚到200分啊！一起加油啊！！~`

jingwusiche 发表于 2013-4-8 17:27:08

不错

有点心得
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